Interactive 3D content for web – 360° Product Replicas

If you are looking to WOW your website visitors and increase conversion, then there is no better option than to include 3D models on your website.

Not many brands use 3D models to showcase their products, Implementing it on your website will showcase your brand as forward-thinking and technologically advance.

Immersive shopping based on 3D technologies is built on various ways of adapting information through vision and touch.

With 3D models, customers can experience products not only through 2D images but experience them in real-time.

This approach creates a unique customer experience and results in more conversion and a good return on investment.

Impact of 3D Content on Online stores

With 3D imaging product sales of companies have seen a rise of about 10-15% in and around a year.

3D Rendering Market size exceeded 146.02₹ (USD 2) billion in 2019 and is estimated to grow at over 20% CAGR between 2020 and 2026. – Source GMinsights

It has been seen that customers usually prioritize the 3D content over traditional 2D images.

By displaying products in 3D, customers find it easy to check the products in detail, zoom in and out, rotate 360 degrees, and experience the product in much detail.


Benefits of 3D Product Replicas

1. Drop the old school methods and Simulate Reality 

With the 3D products, you can simulate Reality with your products, giving real-life experience to your customers. 

2. Easily Embed On Website

The 3D Web solution offered by VirtuLab is browser-oriented & WebGL is used which is standard across most modern browsers.

Hence no need to install large applications to start with virtual showrooms.

The showrooms are completely web-based. Hence you just need to embed a small piece of code and your 3D product is ready for your customers to interact.

3. Work across Devices

The 3D web content can be accessed across different internet-enabled devices. Allowing users on both mobile and desktop to interact with the 360 web models.

4. Elevate experience in Ecommerce

The commerce elevates with the use of 3D and Ar experience in your showroom to display products. 

It increases customer engagement for a longer period and also increases the conversion rate. 

5. A new face to your web page

3D interactive models are the perfect replacement for your static images on websites. 

Visitors can easily view the products from all angles.

6. Create a 3D private demo 

3D models can be protected through passwords to ensure only verified users could use them and have access. 

7. Easy to analyze product

3D products displayed can be analyzed accurately and this gives the customers higher confidence in the functionality and quality of the product. 

Better confidence leads to higher conversion rates. 

8. Reduce bounce rate 

The websites with 3D models have higher time spent leading to a reduced bounce rate.

3D advertising brings more ROI for your digital campaigns. 

9. Get Social Media Love

Vistors after experiencing the WOW factor of 3D product models are more likely to share it on social media.

This boosts brand recognition and drives new visitors to your website.

What are you waiting for?

If you are searching for the right platform to construct 3D models for your business. You are the right place!

Contact Us now or Book a free demo

EPSON Virtual Showroom

For EPSON, we created a high definition, interactive 3D virtual showroom to offer an immersive experience to EPSON customers. 

EPSON being a customer-first company implemented Virtual Showroom to provide its customers an experience of the traditional showroom at their fingertips.

Creating a new dimension to showcase all EPSON products

Epson Company has a long tradition of introducing efficient, precise products with the continued development of some of the most advanced micro mechatronics capabilities for ultra-fine, high-precision processing.

With multiple showrooms hosting thousands of products EPSON is addressing the needs of homes, businesses, and commercial enterprises as also those of consumers with specialized needs in India. 

Until now customers had to visit traditional showrooms to view and experience the latest products, This has been revolutionized by VirtuLab by developing an EPSONxplore – Virtual showroom providing a new way to access all of EPSON products!

The center of attraction!

“EVO” – The virtual host!

When a customer starts his Virtual showroom journey with Epson he is greeted by Evo who welcomes and guides the visitors about the showroom. 

EVO is also available to help customers by explaining all the products in detail

ASK EVO button present on the bottom right of the screen helps in navigating to various floors and explore the different products on display. 

EPSON virtual host EVO

Easy Access On any internet device

The EPSON virtual showroom can be accessed on any internet-enabled device.

The easy access makes the user onboarding a breeze.

The 3D display makes it easy to analyze products, informing the customers about all the products on display.

360º view of the interior and products

With the most effective 3D rendering, the virtual showroom provides a 360° immersive interior that brings a brilliant product stage providing a real-life experience to the customers. 

You can scroll around and visit various parts of the showroom as in a real showroom!

The 3D product display helps you examine the displayed products easily with simple buttons. 

Mellifluous user experience

The most soothing user experience comes to you in the form of a virtual showroom. 

Simple interaction and clever focus mechanism allow the users to navigate flawlessly. 

EPSON Virtual showroom navigation

One can move around the entire store by clicking on the white rings near each product and explore various products in detail.

EPSON Virtual printers display

Each of the product displayed has two clickable options

One with the “E” sign: Displays the key features of the product. It also includes some other options like 

  • EVO overview
  • Product image
  • 3 top reasons
  • View brochures
  • Buy here
  • Request a callback
  • Explore the range and many more. 

While the other video icon displays the video of the product, helping users get a realistic feel and understand the practical application of the products.

Epson ProCinema showcasing the power of Epson Projectors.

EPSON Virtual Pro cinema display

With the live demo in EPSON Procinema hall, one can enjoy the high definition cinema quality of Epson pro cinema Projectors. 

If all these features have made you curious and wanting to visit EPSON virtual showroom?

Here is the link → 

Ultimate Guide to Virtual Exhibition Booth

Table of Contents

Have you ever introduced any new products & updates on your showroom or had planned to display them at showroom & exhibitions?

The pandemic has changed the way how people interact with businesses!

Now the tables have changed, customers are looking to evaluate options & make buying decisions through a virtual medium.

So, what’s the solution?

We, at VirtuLab , decided to solve this problem in the market and bridge the gap between the businesses and the customers effectively, hence we have come up with a solution of “Virtual Exhibition booth”

“Virtual Exhibitions are a 360° virtual stand where exhibitors can display their products with complete details and host virtual trade shows”

Promote your event to potential customers across the world and amplify your reach with “Virtual Exhibition booth”

 The global augmented reality (AR) and virtual reality (VR) market is forecast to reach 72.8 billion U.S. dollars in 2024. This would be an increase of 54 percent five-year CAGR over spending – Statista

3 Smart Ways of Using Virtual Exhibition Booth for Business

The virtual exhibition can be used in 3 ways, depending on the requirements 

1. Virtual Exhibition – Divert visitors from a basic platform-centric virtual booth to your personalized private virtual booth

2. Digitally Twin – Invite customers  to virtual exhibition booth.

3. Individual event – Use it as an online standalone exhibition booth

Benefits of virtual exhibition booth for businesses

The goal of a virtual booth is to attract more audience and provide an immersive experience. 

Unlike the virtual expo’s where you generally have the feeling of being stuck with the basic features, the virtual booth is 100% customizable.

With the 360° virtual stand you can display interactive 3D web content of your product line to your visitors and provide them with all the product details. 

The virtual exhibition provides you space where exhibitors could meet and greet attendees, the virtual host can explain features of your products and aid in the sales process.

This makes it an interesting way of showcasing your brand along with the products. 

Check this blog to learn how to get a better response from virtual exhibition.

How to set up a virtual exhibition booth

To set up a virtual exhibition booth you simply need to decide your booth strategy and the type of design you need.

You need a good exhibition designer like Virtulab that can help you combine the power of immersive 3D Design and internet technology. 

At VirtuLab, you get various benefits including a 100% customization option.

VirtuLab also offers the clients Annual Maintenance services where we take care of all the updates and changes at the booth. 

How do Virtual Exhibition Booth Differ From A Website?

Virtual exhibition booth


The Virtual exhibition stand is a 3D 360° Environment that allows the visitors to interact with your products, team members in the form of video, graphics, and chatbox.

Websites are 2D Platforms that help you statically display your products. 

The virtual exhibition stand looks exactly like a real-life exhibition. You can see brand displays, open space areas, virtual host,s and a lot more at any exhibition stand. 

Websites provide you with options for displaying products but it’s limited to2D the environment 

You can add virtual hosts to your virtual exhibition, which may be a video recording of you or your employee.

Websites do not permit such augmented features, all you can do is add 2D videos to your sites

You can twin your physical showroom as your virtual exhibition booth and provide virtual trade shows

You can only create a 2D page which is limited be options

The virtual exhibition offers an immersive way of displaying your product. 

On websites, there is no option for an immersive experience. 


If you are looking forward to pivoting your business to another level, then a virtual exhibition could be one of the keys.

You can contact us for 100% customizable services that help you create a virtual exhibition stand of your choice.

We also provide you with maintenance services to your exhibition that will help you carry your exhibition for a longer duration.

12 Unique Benefits of Virtual Exhibition Booth | Take Your Trade Shows Online

The rise of the virtual exhibition booth is most recent and has brought in an exciting trend in the exhibition and business. Being in digital form they incorporate a large number of benefits to business owners. 

Starting from increased time spent on the website, brand recall, and generation of leads there are various other benefits any business owners could gain from the virtual exhibition

Lets us look into the major benefits of Virtual Exhibition Booth

1. Immersive 3D Display of Products

The Virtual exhibition booth facilitates you to present a 3D model of your product. 

Visitors can zoom in and see all the products carefully, this facilitates visitors to get an in-depth analysis of the displayed product. 


2. Easy Navigation 

The virtual exhibition brings the advantage of easy navigation, visitors could easily navigate in your showrooms just like the physical showrooms and check out different counters and products present in your booth. 

3. Connect worldwide: 

Creating a virtual exhibition booth helps you connect people from all over the world and allow you to engage with potential customers anywhere and anytime. 

All you have to do is share the link to your website and your potential customers can visit your virtual exhibition booth

4. Long term availability

With VirtuLab you can extend your Virtual Exhibition booth as long as you want after the initial built and deployment. 

VirtuLab also offers annual maintenance services to take care of any updates and changes in your Virtual Trade show. 

5. One time investment

Since Virtual exhibition Booths could last as long as you choose, It becomes a one-time investment where you just need to spend on the establishment of the booth while the rest is maintained by the team at VirtuLab.

6. Better impact

Having your own 360° virtual stand can help you divert your visitors from traditional virtual expos to your personalized virtual exhibition booth.

“Display your product details in an immersive and engaging manner”

You can provide virtual hosts to your booth to greet your visitors while entering the virtual booth and also the virtual hosts can also be used to explain products in detail.

Provision for the lobby area with a chat option further makes your visitors comfortable with the experience.

7. Facilitate real-time conversation using webinars and live chat

Visitors can use customer service chatbot to solve their queries on the spot, at your Virtual booth.

You can also provide other facilities like calls, emails, and appointment scheduler that can help your visitors connect with you.

These options provide a great opportunity for businesses to capture leads and move potential customers closer to buying your products.

8. Deliver a wealth of Analytics

Virtual Exhibition booth provides you with the analytics of your visitors, therein and out timing, demographics, age range, location, and also the total amount of time they spend on each product.

These insights help you make informed decisions and optimize accordingly.

9. Easy to promote

You can easily promote your showroom over emails, text, and numbers simply by sharing the link to your showroom.

Yes, It’s that simple!

10. Easy access on all platforms

Your Virtual Exhibition Booth stand can be accessed on any internet-accessible device, which makes it easy for everyone to visit your showroom.

11. Streamline your sales and help visitor save products on the wish list

Virtual Exhibition booth allows your visitors to save their choices in the wishlist and purchase them later.

Series of emails related to wishlist products can be sent to educate potential buyers.

12. Easy Customisation of the booth

Design and deploy the booth as per your wish, VirtuLab
provides you 100% customization option for your Virtual trade show booth so that you can design your showroom as per your wish.

Need a 3D Virtual exhibition booth for your brand?

Why wait?

Join hands with us for a digital tomorrow and grow your business exponentially. 

Get in touch with our team to set up your first virtual exhibition booth