A famous quote by Jonah Sachs explains “Your Brand is a story unfolding across all customer touch points”
The online world has various touchpoints between your Brand & your customer. And one such vivid touchpoint can be the creation of Virtual Showroom or Virtual Experience Centre for your Brand.
Before we get into how virtual showrooms can help in brand image, lets understand what is a virtual showroom?
Virtual Showrooms are digitally created 360° environments with a similar look and feel as well as functions of a physical showroom.
In a virtual showroom, visitors can browse through the products which are displayed via 3D replica models, access multimedia information at a single click, and connect live with the sales team.
How Can Virtual Showrooms and Virtual Experience Centres Help in the Brand Image?
The virtual showroom is a powerful 3d manifestation of the Brand. It creates a highly interactive & memorable platform for the Brand to present itself to customers.
Brands who implement latest technology in their business are perceived as forward-thinking brands. Creating Virtual Experiences around the Brand story is one such new and innovative way in the marketing world.
It amplifies the Brand presence in the online world to a whole new level. The combined use of latest 3d technology & vast internet audience, this solution creates high impact & wide reach at the same time.
Here are some of the unique features of virtual showrooms that have brought in various advantages to businesses and aided in growing their brand image.
Builds Brand Personality
Virtual showroom offers life like in-store experience to its visitors offering better engagement than a normal website.
Virtual showrooms can be incorporated with virtual hosts who can introduce the brand to every visitor and provide them with product information. The virtual host also gives a face to your brand personality which creates a feeling of friendliness & emotional connect with the brand.
Surveys also suggest that virtual showrooms or digital showrooms can provide up to 3X more engagement than ordinary 2D websites.
3D Product Display Attracts People
Providing a 360° view of the product helps the customers analyze the product better. 3D product models displayed can be rotated, zoomed in and out which enables customers to inspect every part of the product in detail.
The 3D view of the product provides the customers an in-store experience sitting from home, making them want to return to virtual store multiple times and thereby increase brand engagement & recall.
The more a customer interacts with your products, the factor of familiarity with the brand is positively enhanced.
Example
Virtulab created a full high definition, interactive 3D virtual showroom created for “HITEC Outdoors” a first-of-its-kind experience for the customers in the field of boats and marine electronics.
HITEC Outdoors one of the key players in the marine business and has recently ventured out a full-service marine dealership offering with some of the top brands including Harris, Crestliner, Caymas, Avid, Mercury, and Yamaha.
Explore HITEC virtual showroom here
Fast Customer Care Service
Customer satisfaction plays a critical role in how a brand image is perceived, and also extremely necessary for a brand to flourish.
Business owners need to make sure that the customers are happy with the services and do not have to wait for their queries to be solved.
In virtual showroom the customers could easily reach the support team by clicking on the chat option present and get answers to all the queries.
Enhance Your Brands Reach
What better than having a showroom which can be accessed by any internet-enabled device and from any part of the world?
The virtual showrooms can be accessed by any customer just by clicking on the link.
Easy to share, access and interact – a Virtual Showroom or Experience Centre helps the Brand reach a large audience and create a WOW factor among its customers.
Example
The above video showcases a jewelry virtual showroom, the visitor is greeted by a virtual host and can see all the 3D products displayed on their internet-enabled devices, interact with the 3D products displayed, access all the details of the product.
The virtual jewellery showroom is available 24/7 and the visitors could have a unique online shopping experience.
Conclusion
The implementation of a virtual showroom can help your business gain ground in the customers mind-share.
The innovative idea of presenting the products in their exact form online has greatly influenced the sales of many brands and also impacted their brand image.
Looking to create a Virtual Showroom or Virtual Experience Centre for your brand?
We at VirtuLab provide exemplary features and ideas to create your virtual showroom along with a 100% customization.
